ACN, Inc., is a network marketing company that offers consumers a low-cost phone service, Internet, mobile telephony, as well as digital and video phones. They are built on a well-known MLM company, and claim to be the world's largest direct seller of communications products.
ACN has also gained much attention for their income opportunity, and there are some very real concerns about starting or participating in an ACN business. In this article, we will go through and give an unbiased review of the pros and cons of doing an ACN business, and see if ACN is a great business opportunity ... or a great scam.
1. ACN - The Good
ACN was founded in 1993 by Greg Provenzano, Robert Stevanovski, Mike Cupisz and Tony Cupisz. They operate in 19 countries and have over 1,000 employees worldwide. The company itself has a pretty simple product line - low-cost telecommunication services, internet service (ADSL, broadband and dial-up) and other basic wireless services. They have experienced a double-digit growth in recent years, and expect to collect $ 500 in income each year. One of the most remarkable reach of ACN is that they have gotten Donald Trump to publicly endorse them as a great business opportunity. So far, so good.
2. ACN - The Bad
or not ACN is a good business opportunity, it is clear that Mr. Trump has no intention to start a business ACN. In addition, making RVP or SVP (the top positions in ACN) take much more research work of 3 people ... who find 3 people ... who find 3 people ... etc etc.
The theory of growing an ACN business is that the representative will simply find a few people who are already using telecommunications services, and switch to ACN because of the income opportunity. The picture is painted that the distributor can be paid off everyone in their neighborhood who has a telephone ... which is most everyone. The problem comes with a marketing concept called positioning.
3. ACN - The ugly
ACN, like many other MLM, teach their distributors to leverage their "warm market", the friends and family. However, when a new distributor is to talk to their friends and family to make a huge income with a business opportunity ... and the distributor is not to make money ... there is a credibility problem that occurs , and the distributor is positioned as a gopher for businesses to someone else.
Growing an ACN business can be a great opportunity. They seem to have a good service, but there are a lot of companies that have great products, and many people that market great products never make a dime. There are also plenty of terrible products that generate millions of dollars in revenue (anyone remember the pet rock?) The difference is the marketer, and their ability to effectively target their market.
In closing, I would say that starting and developing an ACN business is lucrative if you know how to effectively use the telephone, Internet, and other effective marketing tools. It is not a scam, but like any business, success will be determined by the skill-set of marketing. ACN is definitely not a lottery ticket or a stock option - meaning, you do not just buy and wait for a payout.
If someone does not have the first clue on how to market effectively, then I would suggest that it is learning how to be an effective marketer, or else just use ACN as a way to save some money on your phone bill.
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