When you set your video production for the first time, you may need to do some freelance work to make up for the times in which they have no big plans to do. As a freelance videographer, how much you should pay for your services?
I've always believed that you should never leave money on the table when negotiating an agreement with a client. In other words, if a customer is expected to pay $ 1,000 for resuming for a day, you should not offer to do it for $ 700. On the other hand, if a customer wants to pay only $ 700 for your services, you do not it should lower just because you like usually to make $ 1,000 for a full day of work.
Regarding my pricing strategy, I try to load it somewhere close to industry standard rates so that I make as much money as possible, while remaining competitive with other videographers in my market.
For a television crew from a single person, my rate is $ 1,0. This includes my camera, tripod, wireless microphone, light kit and up to 10 hours of working time on the shoot.
My half-day rate for a crew by one person is $ 800 and includes the same set of equipment and up to 5 hours in the field.
For most customers, this rate is acceptable. For others, it is more than they have in their budget for the project. When a customer indicates that my rates are higher than they want to pay, I simply ask them what they have in their budget for these services. So, if what you are willing to pay is within range of what they are willing to accept, I book the concert.
I generally do not accept anything less than $ 700 for a full day of shooting, and $ 500 for a half day, but I rarely go so low. Most of the customers who have experience of hiring freelance cameramen are familiar with the standard rates in the industry and fully expect to pay them. Then, when they call you again in the future, it will pay the same rates again and again.
The best strategy is to set the rates according to industry standards in order to have something to go by when people ask what you charge. So, be prepared to negotiate from there so you can book the concert.
In my mind, a guaranteed $ 700 for a full working day is much better than getting nothing, because he refused to accept less than what is on the rate sheet.
A bird in hand is better than two in the bush. $ 700 in your checking account is better than $ 700 in the account of a competitor. In addition, when the client needs to hire a videographer for another shot, who do you think will get the call? The other guy is ... every time. Think hard about the value of life of a new customer, before lowering a freelance gig because they would not pay full price.
Another thing to keep in mind is that, if rates are too low, a customer might perceive you as not qualified than other videographers in your area. If their average rates of $ 800 to $ 1,0 for a full day of shooting and attendance is $ 500, chances are good they will take one of them instead of you.
Have rates that are too low can make you look like an amateur regardless of how long you have worked as a professional videographer.
There will also be opportunities when asked to work with someone else's equipment instead of his own. In these cases, you must tariffs only for the time that does not use the gearbox.
I prefer not to work without my equipment, because I like to make more money, but the freelance beggars can not always be Choosers. Even in this case, the guaranteed money is better than no money.
My whole day without equipment fee is $ 500 and my half-day rate is $ 350. These are pretty standard in the industry for videographers experts so that the rates may vary. If you are in a position where you are still trying to make a name for yourself, you may want to pay closer to $ 300 for a full day and $ 150 for a half day.
The same rules apply here as they did previously when it came to negotiating rates. Asked if what the rate is for the filming equipment with someone else, tell them but be open to charge less if their budget requests it.
Always remember that the guaranteed money is better than no money. If someone is willing to book them for $ 300, but you have a deal that has a 50% chance of going through that will pay you $ 500 to run on the same day, take the guaranteed money. You can always try to convince the other customer to turn on a different day, offering them a discount.
Or, if you can not turn on a different day, you can book the concert at any rate to the highest value, and call one of your friends videographer trust to cover the shot for you. The customer pays you $ 500. It pays the other videographer $ 300.
The net result is that you made $ 300 on the shoot and $ 0 on the other shoot all on the same day. Then, when you get paid for the other shooting, cutting the videographer a check and you're done. In addition, there are two satisfied customers who will call you for future work.
If your goal is to make more than six figures with your freelance videography business, you'll have to book more nights at the same time on a regular basis. And 'possible to do this if done correctly. The most trusted partners you have in your network, the more money you can make in a given day, week or month.
A final thought on how to set the freelance videography rates. Although there are industry standard rates for these services, it is up to you to manage your finances so that rates will cover the business expenses and your personal salary every month.
When you are first starting, it is vital that you do your family and business as lean as possible. Get rid of all unnecessary expenses and restructure the debt, if possible, so you can reduce your monthly payments.
In this business, there will be great months followed by terrible months with regard to sales. Keep your lower monthly expenses can put you in the best position to achieve success. And 'possible to support your family and to also provide a luxurious life with your freelance income, but many families find that having a second job from the spouse's income makes things much easier.
If you have two entries in your family, you have the option to pay less than the competition for your services. Just keep in mind that you run the risk of customers not taking you as bad as your competitors because the rates are not in line with theirs. Proceed with caution.
I suggest you cite industry standard rates, but to be willing to negotiate down as far as you are comfortable doing so in order to get the gig. Then when it comes time to bill the customer, putting the industry standard rate first, followed by the amount you chose to discount the rate in order to help the client meet their budget needs. This way, you will understand the true value of your service, and you did them a favor by discounting the rate to meet their needs. This will go a long way in building good will of the customer, and will greatly increase the chances that they just want to work with you should have the need for any self-employment in the future.
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