What comes first marketing or sales? This is the chicken in the egg dilemma faced by small business owners, SOHO, sales professionals also C-level executives, however, the answer is marketing, although some may resist this simplistic answer, because the marketing is not their strong point either because the current organizational structure removes the sales department by marketing efforts.
So why trade is so critical for business success and sales? These 5 axioms may help answer this question.
Axiom # 1
You can have the best product or service , customer loyalty amazing and the greatest ROI, but unless someone sees and above all want to know more about you, really it does not care about your products or services.
Remembering this axiom, you may be less likely to talk about your products or services, pricing or even provide a proposal
Axiom # 2
products or services only sell themselves only after have been taken these four actions, leading to an established relationship.
- attract attention
- Incite interest
- Develop Desire
- Add call to action
people buy from people they know and trust. Up to realize these four actions, the probability of having the beginning of a mutual agreement ratio has been greatly diminished.
Axiom # 3
Business is at least about 75% effective marketing and about 25% actually selling.
Unfortunately, for many the opposite is true with 25% or less time is devoted to effective marketing. Then, when the company becomes busy delivering its products or services, there is still no less time to market. When you think that you do not need to market because business is good to great, then look for the nearest McDonald. this business with impressive branding has stopped its marketing?
Axiom # 4
These four elements must be present to provide a strong marketing message.
- Powerful Story
- Message cohesive
- emotional exploitation
- Targeted reach
his message is the first and most important step in the overall sales process. A weak message provides results just as weak. However, a strong message that it can not connect emotionally with your potential customers (aka prospects) will also deliver poor results.
Axiom # 5
time invested in improving effective marketing skills has an exponential factor to achieve the goal of increasing sales.
When you hone your marketing skills, you will invest less time to sell your products or services and increase the sales ratio gained (close ratio).
When you understand and implement these 5 Marketing Axioms, you will begin to increase sales and truly enjoy the fruits of all your labors.
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