In the process of starting a business of an individual or group of individuals has to decide on what they want to offer a product, service, or both. The companies that decide to operate as a service-oriented enterprises have to operate in a different way from that of a product based society. These four I will tell of some of the challenges that companies based on services dealing with;
Intangibility: The difference between a product and a service are often difficult for some to understand the difference. The products can be touched, held and odor in some cases. The services are the opposite; you can not touch or see a service. The services are generally more difficult to assess because they are performance-based. One of the things marketers are trying to do is show the "benefit" to use the service in this way the consumer has a "vision" of what kind of benefit they will get to use the service.
Inconsistency: The services are usually performed by people, and people, by nature, are on and off days. material goods can be good or bad, that would be consistent, but if a product is good, then the line of products in general will also be good to complete. other services rise and fall by the hand as the service is performed which in turn determines how well the person feels the service is running. That's why basketball players in and out days, the player (the product) we know is good, but then their performance (service) is sometimes up and down.
Inseparability: It 'difficult for a company serving to separate herself from the services provided. product-based companies do not necessarily have this challenge. A little 'back and popular soda brand has decided to change the taste of their product and market. Consumers did not like the new product and the company lost millions. They have since pulled the plug on the product back to its original brand and sales sky rocketed. Now imagine has not decreased, there were no protesters outside telling people to boycott the brand; it's almost as if it never happened. However, the service companies have to defend their business model "service" and if the service is not good, then the company name is not good.
Inventory: companies serving typically do not have the same challenges of inventory as a company based products do. For based services company, there service is their inventor in one direction and how well they sell their "inventory" will be determined by how the person performing the service is trained.
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