If you are - or will come - the area of training, you are going to face the challenge of determining how much to charge for your training programs. It can be a frustrating and intimidating process. Keep in mind that professions such as doctors and lawyers, and yes, even plumbers, are very different rates. The training ground is different. You could get some guidance from a professional organization such as ASTD (American Society of Training and Development), or you could probably find a bit 'of information online.
But here are some considerations and guidelines to keep in mind. First of all, the fees are based on a number of factors:
- your training subject ( "commodity" education, such as teaching in a computer program, it is cheaper to "soft skills" training, such as leadership development, which add polish and marketability executives)
- your experience and reputation (someone in the business a long time, with an established client list and other credentials, such as a published book, will simply be able to charge more for a "newbie")
- the perceived value of your training results, such as whether your education provides an improvement measurable in terms of performance, such as mastering a new skill, than just some book learning or "feel good" results
- what the customer will pay (companies with deeper pockets training do not hold back at a cost that could alienate a small business)
While there are no industry standards together to taxes, here are some guidelines that you can use:
- If you plan to pay for the time (probably not the best choice unless you are not going to make a lot advice or individual coaching), the fees range from probably $ 50 to $ 500 an hour, based on all the factors listed above. You could offer a "quantity discount" for more hours projects.
- If you are going to offer public seminars, where people are registered to attend the program on their own (in a hotel meeting room or own class), then you probably charge per person. Your goal is to fill seats, so prices must be perceived as a "deal", so a lot of people sign up. common prices for these types of programs are usually something like $ 99 or $ 129 a person.
- If you plan to make your business with companies, is probably the most practical to load the lab. Depending on the nature of the program, the intensity of his learning environment, the public is intended, and the other criteria above, can range from $ 500 to $ 10,000 per day. I'm guessing that $ 2,000 to $ 5,000 is the most typical. There are always some fixed costs in a laboratory, no matter what its length, so a shorter session is about to appear more expensive in proportion. As well, the charge for a longer session will be proportionally less from the time that the fixed costs are distributed over a longer time. So for example, let's say $ 2,500 charge for a day-long program. For half a day, you could pay $ 1,500 (more than half of $ 2,500). For a two-day session, you might pay $ 4000 (less than twice $ 2.500). For the same reason, if a customer wants to contract to deliver the program more than once a day, then you would probably be off your charge. So using the same example, $ 2.500, if the customer wants to deliver that five times different program, then you could pay a total of $ 10,000 or even $ 8,000 instead of $ 12,500.
Two other cost issues to keep in mind:
- One is a charge of materials. If you prepare the materials for the participants, as handouts or course workbooks, it is appropriate to charge something per person for those materials. You have a couple of options: you load what is the cost of preparing them, in which case, you must include the printer's bill as a receipt with the spending bill. The other option is to mark the material, so that you can do a little 'profit. The amount of the mark-up is up to you. You want to do everything that makes the fee-for reasonable person. A customer might think $ 20 a head is unreasonable, another client might not flinch at $ 100 each. You have to know your customer and the perceived value of your materials.
- The other issue of costs is the cost. And 'standard company practice to pass through to the customer all expenses in good faith will incur as a result of providing this training, such as travel expenses, meals, mileage, parking fees. But be careful. Many things you may have purchased for the program would not be considered appropriate step along the costs. This would be items that are an essential part of your training, such as curtains, candy, notebooks, pencils, etc. And 'understood that the fee includes the types of costs.
Whatever you charge a fee for training and materials, make sure that it has been agreed to upfront for writing.
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